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The Attributor — Marketing AI <reports@grandmeridian.example>
to Owner <owner@grandmeridian.example>
Mon, 20 Jul 2026, 15:32
Weekly Marketing Report — full funnel, W29
Here is the full-funnel view for week 29. Numbers reconcile against the PMS — attributed revenue only counts bookings that actually reached the property system.
Top of funnel
| Sessions | 5,390 (+6% WoW) |
| Users | 4,180 |
| New visitors | 61% |
| Top channels | Organic 38% · Direct 22% · Paid 27% |
Meta Ads
| Spend | €1,690 |
| Attributed bookings | 12 |
| Attributed revenue | €10,410 |
| TRUE ROAS | 6.2x (platform claims 11.8x) |
We count only bookings that reached the PMS. Platform ROAS double-counts view-through and cross-device conversions we cannot verify.
Google Ads
| Spend | €2,110 |
| Attributed bookings | 19 |
| Attributed revenue | €16,640 |
| TRUE ROAS | 7.9x (platform claims 12.6x) |
Website
| Booking-flow conversion | 1.9% (+0.2pt) |
| Best-performing page | /offers |
| Abandoned carts | 41 (9 recovered by email) |
PMS bookings
| New bookings | 57 (26 direct · 31 OTA) |
| Direct share | 46% (+4pt) |
| Pace — August | +11% vs last year |
Reviews
| New reviews | 9 |
| Average rating | 4.7★ |
| Response rate | 100% (AI-drafted, 2 human-edited) |
Rebookings
| Repeat-guest share | 24% |
| Entered win-back sequence | 312 past guests |
| Rebooked this week | 6 (€9,840) |
Newsletter
| Sent | 4,850 |
| Open rate | 34.6% |
| Clicks | 214 |
| Direct bookings | 3 (€4,120) |
Actions taken this week: paused 1 underperforming ad set and shifted €120/day to the retargeting campaign.
Sent automatically by The Attributor — Marketing AI · Grand Meridian Hotel & Spa · Reply to adjust what's included in this report.